A listing description is critical to generating interest and finding potential 买家. Avoid these common mistakes to improve your next listing description.
不要Overexaggerate
You want your description to entice potential 买家 but don’t set impossible expectations with phrases like “unbelievably spacious” or “once in a lifetime opportunity.” These types of descriptions can leave people wanting more and feeling duped. Instead, give honest descriptions and point out the strengths the property offers.
保持新鲜
Repetitive phrases and descriptions can bore a potential buyer. Remember that 买家 may go through multiple listings in one search. Be specific about a property’s features and avoid common phrases to make your listing stand out.
避免使用复杂的语言
While you may understand your listing description filled with industry jargon, potential 买家 may leave with more questions than answers about a property. Instead, simply your descriptions so potential 购房者 clearly understand a property’s features.
包括一个行动号召
A potential buyer is interested in your listing: What do they do next? 给他们一个明确的行动号召. Add your contact information at the end of the description or encourage them to schedule a viewing of the property. Make sure 买家 know how to take the next step in learning about the property.
我很欣赏这个观点. Many agents overwrite the comments section and I admit that even with AI we can go back and humanize the description to reflect what a consumer can understand. A call to action is a must-do, as we need our listings to yield showings. 我经常发现这种情况, is 消费者 don’t understand value comparison and go against the advice of their agent hoping for unrealistic gain. 信任你的代理人, 就像他们每天在战壕里一样, and understand more than the exaggerated content that is so appealing on 社交媒体. 永远相信数学!
Um…I don’t know who wrote this, but they don’t spend a lot of time in the 美国职业足球大联盟 apparently. Since 99% of our listing descriptions are written in the 美国职业足球大联盟 and then syndicated from there, it’s important to note that I know of no 美国职业足球大联盟 system that allows a call to action with your contact information. 许多人甚至不喜欢号召行动. And even if you’re in a rogue 美国职业足球大联盟 that does allow contact info in your listing description, it is against the ToS of just about every major syndicator. Think twice before taking that bit of advice.