A listing description is critical to generating interest and finding potential 买家. Avoid these common mistakes to improve your next listing description.

不要Overexaggerate

You want your description to entice potential 买家 but don’t set impossible expectations with phrases like “unbelievably spacious” or “once in a lifetime opportunity.” These types of descriptions can leave people wanting more and feeling duped. Instead, give honest descriptions and point out the strengths the property offers.

保持新鲜

Repetitive phrases and descriptions can bore a potential buyer. Remember that 买家 may go through multiple listings in one search. Be specific about a property’s features and avoid common phrases to make your listing stand out.

避免使用复杂的语言

While you may understand your listing description filled with industry jargon, potential 买家 may leave with more questions than answers about a property. Instead, simply your descriptions so potential 购房者 clearly understand a property’s features.

包括一个行动号召

A potential buyer is interested in your listing: What do they do next? 给他们一个明确的行动号召. Add your contact information at the end of the description or encourage them to schedule a viewing of the property. Make sure 买家 know how to take the next step in learning about the property.